Saturday, November 3, 2012

JOE VAMPIRE: The Book Trailer

Part of the fun of marketing a book is getting to see the visual elements come together after the words are all polished to a glossy sheen. The cover is a great thing; you have a chance to illustrate your entire story in a single image. It's challenging, to be sure, but a sweet opportunity to play with the content in a different medium. If you have illustrations in the book itself? Even sweeter. Compiling a portfolio of your characters or "casting" a film version gives you and your readers a peek at how the people on the pages might look in real life should a movie ever come about. And having an actual film made from your tale would be some kind of serious dream-come-truing. 

I visualize JOE in film form all the time. 

Different versions, too. 

Sometimes the humor is emphasized. Sometimes it's a little more dramatic. Whichever way it plays out, it's the coolest freaking thing in the world to picture. 

My story in cinema.



For now, though, rather than waiting for Hollywood to come knocking on my door, I figured I'd throw a rock through their window and make myself a book trailer. It's really just a little film advertising my book, right? Nothing too complicated...just something that takes advantage of all the technological wizardry available in the Age of Robots and Hovercraft. I can throw in the visuals and make a cool little promotional clip that helps pull readers into the story by adding sound and vision to the words on the page. Thought it would be a fun time putting it all together, and fun showing people a more web-friendly version of a book promo.

So that's what I did.

Ladies and gentlemen, boys and girls, fempires and man-pires alike, I present to you this fine day...


Snazzy, eh?

It's amazing what you can do with a laptop and an internet connection these days. 

If you dig what you've seen, I'd be terribly obliged - and seriously grateful - if you'd spread the word. Share the link on your Facebook page ( Tweet to the masses, e-mail it to your friends. Whatever manner of virality you can come up with. All would be greatly appreciated.

Special thanks to my friend Mike Pallante for the use of his awesome song "American Monster" as the soundtrack. His tune speaks Joe's inner struggle with the whole vampire deal. Click on his name to find out more about Mr. Pallante and his serious musical (and writing and visually artistic) talent.

And, as always, you can pick up JOE VAMPIRE in e-format or paperback at

Thanks, folks. More JOEVEMBER fun to come.

Don't touch that dial. 


  1. Amazing trailer!! The soundtrack is PERFECT! Love how it's synced up with some of your text too. You are a seriously talented guy, Luna. And so is Mike Pallente. Cheers to you both!

    1. Thanks, Christina...Mike's awesome tune really inspired me. I can't think of a more appropriate song to use as a soundtrack for this!

  2. Replies
    1. I thought you said it needed explosions...

    2. needs both. Yeah, that's it. Explosions and cowbell.